Trending

In online social networking sites, the concept of `trending' demarcates a noted increase in the popularity of a specific thing or topic among a large group of internet users. In the wider world, a fashion trend indicates an upward shift of interest in a particular style or mode of dress by a number of people. A recent trend that has found its way into runway shows and suburban malls alike is an Indigenously-inspired look involving apparel such as leather mukluks, beaded headbands and feathered accessories. Clothing remains an important element within an Aboriginal art history as well as in contemporary creative culture where questions of appropriation and freedom of expression are beginning to erupt around this issue.

Trending was a four-day performative embedment on The University of Winnipeg campus by The Ephemerals. By inserting themselves into the university community, The Ephemerals interrogated the trend of Indigenously-influenced clothing and accessories among post-secondary students, encouraging a critical reading of fashion as codified text and highlighting the need for a deeper awareness of its cultural implications. Further supporting this project was an ongoing intervention in the public display windows of the university's Anthropology Museum, drawing from and responding to the Anthropology Department's Ethnographic Collection. Additional affiliated programming included a roundtable discussion with the artists, a public lecture and a public film screening.

- Jennifer Gibson, Curator, Gallery 1C03

Performative embedment (across campus): September 6 - 9, 2011
Day 1, Student Life | Day 2, Bake Sale | Day 3, Radio Takeover | Day 4, Flash Mob
Installation (Anthropology Museum, 4th floor, Centennial Hall): 
September 6- December 3, 2011
Reception (Gallery 1C03):September 9, 2011, 2:00 - 4:00 p.m.
Artists' roundtable discussion (Room 2M71, 2nd floor of Manitoba Hall): September 30, 2011, 12:30 - 1:30 p.m.

September 6 - December 3, 2011
Gallery 1C03, Winnipeg, MB

Documentation: Scott Benesiinaabandan

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Day 1, Trending

Sept 2011, The Ephemerals, "Trending", Gallery 1C03, University of Winnipeg, Winnipeg, MB

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Day 2, Trending

Appropriated bake sale

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Day 3, Trending

Radio Take Over

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Day 4, Trending

Flash Mob